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<p/><br></br><p><b> About the Book </b></p></br></br>In this article, renowned management experts Gary Hamel and C. K. Prahalad introduce their approach to strategic planning in the face of tough competition. With advice on tailoring your company's strategy and developing the will to win within your firm, this article helps you define a long-term strategy for your organization that captures employees' imaginations and creates a clear path to success.<BR><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: Beat Xerox; encircle Caterpillar. Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: Build a personal copier to sell for $1,000; cut product development time by 75%. Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for loose bricks that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Gary Hamel</b> is visiting professor at London Business School and cofounder of The Management Innovation Exchange. His latest book is <i>What Matters Now</i>.</p><p><b>C.K. Prahalad</b> was the Paul and Ruth McCracken Distinguished University Professor of Strategy at the University of Michigan's Ross School of Business. He wrote this article, his 16th for HBR, before he passed away, on April 16, 2010.</p>

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