The Art of Choosing - by Sheena Iyengar (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Every day people make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar's award-winning research reveals that the reasons for people's choices are surprising and profound.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? <p/> Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use <i>The Art of Choosing</i> as your companion and guide for the many challenges ahead.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>No one asks better questions, or comes up with more intriguing answers.--<b>Malcolm Gladwell</b><br><br>Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to.--<b>Atul Gawande, author of Better and Complications</b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Sheena Iyengar</b>'s groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as <i>Fortune</i> and <i>Time</i> magazines, the <i>NYT </i>and the <i>WSJ</i>, and in books such as <i>Blink</i> and <i>The Paradox of Choice</i>.
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