A Cognitive Psychology of Mass Communication - 7th Edition by Fred W Sanborn & Richard Jackson Harris (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>In a constantly changing media landscape, this<em> </em>is the go-to text for any course that examines mass communication from a psychological perspective. Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge and how this knowledge influences our attitudes and behavior.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In a constantly changing media landscape, <em>A Cognitive Psychology of Mass Communication</em> is the go-to text for any course that examines mass communication from a psychological perspective.</p><p>Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves.</p><p>While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research. The text covers a diversity of media forms and issues, ranging from commonly discussed topics such as politics, sex, and violence, to lesser-studied topics, such as emotions and prosocial media.</p><p>Readers will be challenged to become more sensitized and to think more deeply about their own media use as they explore research on behavior and media effects. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate audiences.</p><p>The accompanying companion website also includes resources for both instructors and students.</p><p>For students: </p><ul> <li>Chapter outlines and review questions</li> <li>Useful links</li> </ul><p>For instructors: </p><ul> <li>Guidelines for in-class discussions</li> <li>Sample syllabus</li> <li>Summaries</li> </ul><p>Please visit www.routledge.com/cw/sanborn<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><strong>A textbook on the psychology of media uses and impacts should be scientifically rigorous, relevant to the contemporary media environment, and written engagingly. I have used <em>A Cognitive Psychology of Mass Communication</em> in my Media Processes and Effects course several times and look forward to implementing this new edition.</strong> -- <em>Paul Wright, Indiana University</em></p><br><p/><br></br><p><b> About the Author </b></p></br></br><p><strong>Fred W. Sanborn</strong> is Professor of Psychology at North Carolina Wesleyan College, where he teaches a wide range of psychology courses. He is also the founding director of the NCWC's Teaching and Learning Center and the assistant director of the Honors Program. </p><p>Richard Jackson Harris is Professor Emeritus of Psychological Sciences at Kansas State University in Manhattan KS, where he worked from 1974 until his retirement in 2016.</p>
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