Higher-potency DMAE concentrate is ideal to help firm and tone throat and facial skin for a more supple, more youthful look. Apply morning and night. Massage into throat and other areas to strengthen elasticity or to help repair slackened skin. Can be used under other day and night creams.DMAE-Dimethylaminoethanol (DMAE) is often called "facelift in a jar" by skin care specialists, because it helps firm and tighten the skin. With regular use DMAE will give skin a more defined, youthful appearance.DMAE, a component of cell membranes, is also one of the substances used by the body to make the neurotransmitter molecule acetylcholine. DMAE's firming effects are believed to involve the signaling of acetylcholine in the skin.For maximum skin-care results, individual areas need individualized formulas. Fragile, vulnerable throat skin, one of the first areas to show aging, often needs more than lubrication and nourishment. DMAE uniquely stimulates muscle tone for firmer, tighter throat and facial areas.Acetylcholine is one of the body's major elements responsible for muscle tone. DMAE is known to stimulate acetylcholine, thus helping aging skin achieve improved facial contours.Reviva's DMAE firming fluid offers high-potency 5% DMAE whereas other creams or serums generally offer 1/2% to 1% DMAE.Cruelty-free.Cruelty free.
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