Nation Branding in Modern History - (Explorations in Culture and International History) (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p> A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. <em>Nation Branding in Modern History</em> takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p> <em>"Reading this collection feels like one is at a workshop in which by the end of the day (in this case the end of the book) participants had worked together to gain a better understanding of the field and raised a host of new questions and concerns."</em> <strong>- Journal of Modern History</strong></p> <p> <em>"With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail."</em> <strong>- Egle Rindzevičiūte</strong>, Kingston University</p><br><p/><br></br><p><b> About the Author </b></p></br></br><p> <strong>Jessica C. E. Gienow-Hecht</strong> is Chair of the Department of History in the John F. Kennedy Institute for North American Studies at the Freie Universität Berlin.</p>
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