Give & Get Employer Branding - by Bryan Adams & Charlotte Marshall (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture?</p><p> </p><p>The answer may surprise you. The most effective employer brands don't attract candidates; they repel them.</p><p><br /> Combining the expertise of employer brand industry leaders <strong>Charlotte Marshall</strong> and<strong> Bryan Adams</strong>, <em>Give & Get Employer Branding</em> redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"This game-changing book gives you the framework to nail employer branding."</p><p>--<strong>Debbie McGrath</strong>, founder of HR.com</p><p> </p><p>"The smartest thinking on employer brand out there. Marshall and Adams present a data-driven and persona-oriented method that demonstrates the merits of a tailored approach to candidate marketing." </p><p>--<strong>Romy Newman</strong>, president and co-founder of Fairygodboss</p><p> </p><p>"<em>Give and Get </em>captures the essence of our social world and enhancing your employer brand. It starts with candidates...you will learn how to repel with great empathy and compel with great energy the very thing which acts as both kryptonite and rocket fuel to success...people. A must-read for the forward-thinking executive!"</p><p>--<strong>Robin Richards</strong>, Chairman & CEO of CareerArc</p><p> </p><p>"This is the book employer branding has been waiting for. This is how it's done."</p><p>--<strong>Michael Cohn</strong>, partner, GSV Ventures</p><p> </p><p>"This approach moves the employer brand needle forward by at least a decade."</p><p>--<strong>China Gorman</strong>, former CEO of Great Place to Work Institute</p><p> </p><p>"There isn't anyone who touches talent attraction, engagement, or retention who shouldn't read <em>Give and Get</em>."</p><p>--<strong>Alykhan Rehmatullah</strong>, co-founder and CEO of Altru</p><p> </p><p>"You'll read this approach to employer branding and wonder why it's not been done this way before."</p><p>--<strong>Linda Cruse</strong>, frontline humanitarian and leadership expert</p><p> </p><p>"This book is important, progressive, and brave. We have to swim against the tide and be brave enough to do something differently."</p><p>--<strong>Elaine Orler</strong>, founder and CEO of Talent Function</p><p> </p><p>"This book serves one purpose: to provide next-level thinking to your employer brand strategy. The authors use their depth of experience to show what we need to do right now to avoid being, 'a day late and a dollar short.' It's already hard enough to have budgeted for EB, why risk wasting it on techniques that are past their prime? Get this book and use it to make sure you are maximizing your ROI and minimizing your chances of failure!"</p><p>--<strong>J.T. O'Donnell</strong>, founder and CEO of Work it Daily</p><p> </p><br>
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