Brief - by Joseph McCormack (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Get heard by being clear and concise</b></p> <p>The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.</p> <p>So, throw them a lifeline and be brief.</p> <p>Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. <i>BRIEF</i> will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.</p> <ul> <li>Details the B.R.I.E.F. approach to distilling your message into a brief presentation</li> <li>Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message</li> </ul> Long story short: <i>BRIEF</i> will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.<p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Most day-to-day communications are unfocused and unclear. That's an inexcusable waste of everyone's time and resources. <i>Brief</i> isn't a nicety, it's a necessity. In a world where we are inundated with information and highly inattentive, we have very small windows of time to make an impact with no margin for error. The problem is most people don't have the know-how or verbal discipline to do the upfront groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get too "comfortable" and verbally sloppy with co-workers and long-time clients. <i>Brief</i> is a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact.</p> <p>With real-world case studies and illustrative examples of messaging successes - and failures - author and senior marketing executive Joseph McCormack provides an easy-to-follow framework for communicating more effectively and efficiently. McCormack breaks down how to become a master of high-impact brevity with his four proven approaches: </p> <ul> <li><b>Map It</b> - BRIEF Maps to condense and trim volumes of information</li> <li><b>Tell It</b> - Narrative storytelling to explain in a way that's clear, concise, and compelling</li> <li><b>Talk It</b> - TALC Tracks that turn monologues into controlled conversations</li> <li><b>Show It</b> - Visuals that attract attention and capture imagination</li> </ul> <p><i>Brief</i> walks you through the more intense and complex process of distilling all of your information into the most effective message possible, regardless of length. You'll learn to trim your ideas for your intended audience and to communicate in the most appropriate timeframe for each situation. As attention spans get shorter and decision-makers have less time to absorb your ideas and presentations, it is imperative that you craft your message carefully, the first time, and tailor it specifically to your target.</p> <p>Written for business executives, sales and marketing professionals, entrepreneurs, and anyone who aspires to be a lean communicator, <i>Brief: Make a Bigger Impact by Saying Less</i> provides the tools you'll need to be tight and get it right.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>JOSEPH McCORMACK</b> is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences. Joe has more than 20 years of experience as a senior marketing executive helping companies develop strategic communications that make them stand apart in a challenging marketplace.</p>
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us