Paula Scher - (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>"An in depth retrospective look at Paula Scher's first 25 years working with the Public, along with a history of the Theater, including contributions from colleagues and the two directors she's worked with throughout this time"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>2021 AIGA 50 Books/50 Covers Award winner, Book & Cover categories</b> <p/>A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and the Public, as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique autobiography of graphic design.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"'Why should I correct my mistakes when all of the innovation exists in the mistake?' This kind of rebellious thinking makes Paula Scher's work feel fresh yet instantly recognizable. The artist, designer and Pentagram partner has been developing the visual language for the non-profit theater group for more than two decades, from its wood type-inspired identity to more than 150 posters?many of which weren't displayed outside the venue. This graphic-heavy tome chronicles her creative output and ?love story? behind it all for the in-depth history of this radical New York institution that's as inspiring as the performances there.? <br> ? Cool Hunting<br><br>"Anyone who has spent time in the city knows at a glance when a poster, program or tote bag is promoting a play at this fabled downtown venue, so distinctive are the blocky typography and minimal graphics pulled together by Paula Scher. In 25 Years at The Public, Ms. Scher tells her own story, starting with her early designs for Shakespeare in the Park, in which cutting out and blowing up individual words tarted up the fustiness of the play titles....This illustrated memoir-cum-monograph is a fascinating voyage inside the mind of a first-rate designer." <br> - The Wall Street Journal<br><br>"If you miss Paula Scher's arresting billboards from your commute, Paula Scher, 25 Years at The Public, A Love Story has you covered." <br> - New York Magazine<br><br>"In Paula Scher: 25 Years at the Public, a Love Story, hundreds of stunning examples show how this graphic designer created an identity for hits like Hamilton and the theater that nurtured them." <br> - The New York Times<br><p/><br></br><p><b> About the Author </b></p></br></br>Paula Scher has been a partner in Pentagram's New York City office since 1991. She is a recipient of the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Communication Design and the AIGA Medal.
Price History
Cheapest price in the interval: 32.99 on May 23, 2021
Most expensive price in the interval: 32.99 on November 8, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us