Consumer-Based New Product Development for the Food Industry - by Sebastiano Porretta & Howard Moskowitz & Attila Gere (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.<p/><br></br><p><b> Book Synopsis </b></p></br></br>In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research. Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.<p/><br></br><p><b> From the Back Cover </b></p></br></br><p>This is probably the first book that describes and explains food development by operatively identifying the point of view of the consumer rather than a classical top-down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. </p> <p>Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of sensory data, artificial intelligence, big data, a so called mind genomic application (a new ConJoint analysis-based approach), children preference determination and other new technologies that add innovation to the new product development (NPD) process and help to create successful products with shorter developing times. It includes case studies from around the world that consider aspects of consumer behavior as well as consumer responses to market research. </p> <p>Aimed at all those involved in new product development, e.g. marketing personnel, consumer and sensory technicians, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.</p>
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