Selling with Noble Purpose - 2nd Edition by Lisa Earle McLeod (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Don't let anyone tell you that you have to choose </b><b>between making money and making a difference. </b> </p> <p><i>Selling </i><i>With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition</i> is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, <i>Selling With Noble Purpose</i> explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. </p> <p>Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: </p> <ul> How firms overcome ferocious competition and how you can do the same </li> Why sales organizations with a clear NSP outperform traditional sales teams </li> How to avoid the trap of behaving like a transactional salesperson </li> Why well-intended leaders often unknowingly erode purpose and differentiation </li> How to use your NSP to increase customer engagement </li> Why an NSP gives you clarity during times of uncertainty </li> </ul> In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative. <br /><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Do you have a purpose? Or do you just sell stuff?</b> <p><b>A new expanded edition of the bestseller that changed the game in sales</b> <p><i>"The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong."</i> <p>When author Lisa McLeod wrote those words in 2013, she launched a movement that upended long held beliefs about sales. McLeod's research reveals that sales teams with a Noble Purpose--whose primary driver is to improve customers' lives--outsell traditional sales teams focused on internal targets and quotas. <p>In this <i>Second Edition</i> of <i>Selling with Noble Purpose</i>--which includes 50% new material--you'll learn firsthand how over two dozen firms used a Noble Sales Purpose (NSP) to increase revenue, drive engagement and differentiate in times of uncertainty. <p><i>Selling with Noble Purpose</i> is both a philosophy and a system for moving beyond transactional sales. From strategic decision making to customer interactions, McLeod provides easy-to-use frameworks for elevating every sales conversation. <p>Don't let anyone tell you that you have to choose between making money and making a difference. Purpose and profit are connected. You can have both. You deserve both. We all do.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Lisa Earle McLeod</b> is an advisor, consultant, and speaker, who works with senior executives and sales teams around the world. Her clients include Salesforce, LinkedIn, Roche, Dave & Busters, and Peterbilt.<br />An expert in sales, leadership, and emotional engagement, Lisa is the author of five bestselling books. Her work has been featured in <i>Forbes, Fortune, </i> and <i>The New York Times</i>.</p> <p><b>Elizabeth Lotardo</b> is a consultant and researcher who helps organizations drive revenue and engagement through noble purpose. She is a popular LinkedIn Learning author, and her work has been featured in <i>The Wall Street Journal</i> and on NPR.</p>
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