Customer Moat - by Eddie Sung (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The Customer Moat explains how actions convert to bottom-line profits. Using stories, it explores the world of intrinsic loyalty and the eight methods for creating it. Intrinsic loyalty is the single most important measure of a business's success as it leads to greater market share and higher profit margin. It is a guide for business success.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>"A Practical Guide to a Winning Business Strategy"</strong></p> <p>What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? </p> <p><br /> In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT.</p> <p><br /> Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galápagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit.</p> <p><br /> The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company's customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the <em>Customer Moat </em>presents a powerful compass for guiding businesses toward real-world results.</p>
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