The Language of Global Marketing - by Wendy MacKenzie Pease (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>A domestic strategy and only one language means lost revenue and missed opportunities.</strong> Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. </p><p> </p><p>A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert </strong>more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.</p><p> </p><p>In The Language of Global Marketing</em>, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.</p><p> </p><p>You'll discover: </p><p> </p><ul><li>How to align your expansion plans, communications, and brand with your company's digital marketing plan</li><li>Four key components to build a successful Translation Management Plan</li><li>Secrets to receiving better quality and more culturally appropriate translations from your translator</li><li>Nine tactics to optimize your website and translate data for global SEO in your target market</li><li>Interpreter options when you need to speak to your customers</li><li>Huge advantages of cultivating a diverse workforce while expanding globally</li></ul><p> </p><p>Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing</em> now and speak the language of success for your organization!</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Expanding one's business beyond the home market is an imperative but also something that many entrepreneurs and business leaders view with trepidation. Wendy Pease takes on one crucial aspect of such expansion - navigating the different languages in each market - and lays out a clear road to success with great frameworks, several relatable examples, and an easy writing style. Whether you want to more effectively communicate with multilingual consumers in the US, or you want to satisfy the needs of consumers in other countries who happen to find you online, or you are developing an international expansion strategy, read this book.</p><p><strong>Kusum Ailawadi</strong></p><p>Professor of Marketing</p><p>Tuck School of Business, Dartmouth College</p><p>Co-author: <em>Getting Multichannel Distribution Right</em></p><p><br></p><p><br></p><p>Wendy Pease and her book, <em>The Language of Global Marketing</em>, is a roadmap to losing your fear and finding your courage to seek out customers on foreign shores! We all know that language matters when connecting with our target market. The beauty of<em> The Language of Global Marketing </em>is that Wendy provides us with the tools, encouragement, and data that compels us to venture far beyond our native tongue opening up a world (literally) of business opportunities.</p><p><strong>Gabrielle King Morse</strong></p><p>President & CEO</p><p>The Center for Women and Enterprise</p><br>
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