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<p/><br></br><p><b> About the Book </b></p></br></br>Unique graphic introductions to big ideas and thinkers, written by experts in the field.<br><p/><br></br><p><b> Book Synopsis </b></p></br></br><p><i>Introducing Semiotics</i> outlines the development of semiotics--the study of signs and signifiers in the world around us--from its classical precursors to contemporary post-structuralism. It identifies the key semioticians and their work and explains the simple concepts behind difficult terms.</p><p/><br></br><p><b> About the Author </b></p></br></br>Paul Cobley is Reader in Communications at London Guildhall University.<br>

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