Superconnect - by Richard Koch & Greg Lockwood (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The practical guide to discovering the rules of our superconnected world through the science and sociology of networks.<p/><br></br><p><b> Book Synopsis </b></p></br></br>In <em>Superconnect</em>, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect--a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?<br /><br /> Personal and professional networks shape everything we do, but simply knowing that they exist won't help you harness your connections for maximum success. With an eye toward business applications, <em>Superconnect</em> outlines the new rules of our densely linked society. At the core of the analysis are three simple network components--strong relationships, weak relationships, and hubs--that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today's hyper-connected world.
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