I Think I Need Marketing - by Bonnie Taylor (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Are you searching for buyers? Building your brand? Hoping to grow your business? Marketing can be your salvation ... if you use it correctly. Using this easily understood narrative and common sense approach, this book bypasses gimmicks and instead focuses on the steps and tools required by a profitable marketing program. It demystifies developing a marketing strategy and branding before moving on to the many traditional and digital options available today.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: -Creating an actionable marketing strategy that achieves business goals -Developing a winning brand and branding throughout a business -Choosing the right mix from traditional and digital marketing options -Setting budgets and saving money in marketing -Using research effectively and efficiently -Hiring and successfully working with outside consultants -Evaluating and capitalizing on results
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