Fashion and Age - by Julia Twigg (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>A fascinating account of the relationship between dress and age and the first study to investigate the changing ways in which the fashion industry interacts with older generations, the book is driven by the desire to extend the remit of the study of fashion to encompass clothing as part of everyday bodily life.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Throughout history certain forms and styles of dress have been deemed appropriate - or more significantly, inappropriate - for people as they age. Older women in particular have long been subject to social pressure to tone down, to adopt self-effacing, covered-up styles. But increasingly there are signs of change, as older women aspire to younger, more mainstream, styles, and retailers realize the potential of the 'grey market'. <br/><br/><i>Fashion and Age</i> is the first study to systematically explore the links between clothing and age, drawing on fashion theory and cultural gerontology to examine the changing ways in which age is imagined, experienced and understood in modern culture through the medium of dress. Clothes lie between the body and its social expression, and the book explores the significance of embodiment in dress and in the cultural constitution of age.<br/><br/>Drawing on the views of older women, journalists and fashion editors, and clothing designers and retailers, it aims to widen the agenda of fashion studies to encompass the everyday dress of the majority, shifting the debate about age away from its current preoccupation with dependency, towards a fuller account of the lived experience of age. Fashion and Age will be of great interest to students of fashion, material culture, sociology, sociology of age, history of dress and to clothing designers.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>[A] fascinating discussion of what happens to our sense of fashion as we reach later life. As [Twigg] puts it, "age is not just peripheral to fashion but positively erosive of it". Drawing on interviews with those who wear, sell and write about fashion, Twigg addresses a range of questions about how we negotiate fashion as we get older...This book is a welcome addition to an expanding field...The author's grasp of the nuances of interpretation of fashion, dress and clothing is excellent.<br/>Times Higher Education Supplement<br><br>I found this book absorbing and clever in its use of wide-ranging ideas and approaches ... It is clearly and articulately written, and I have no doubt that scholars from a wide range of disciplines will find it as stimulating and thought-provoking as I did<br/>Journal of Design History<br><br>We're all Fabulous Fashionistas now, if the press is to be believed. The baby boomers, who wore Biba and Mary Quant, are opting for the same colourful styles as their daughters. Yet this simplistic view is about to be challenged by Julia Twigg, professor of sociology at the University of Kent and author of <i>Fashion and Age</i>, an academic study of dress and later life.<br/>The Guardian<br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Julia Twigg</b> is Professor in the School of Social Policy, Sociology and Social Research at the University of Kent. She is co-convenor of the BSA Body, Ageing and Society, and Chair of the Advisory Group for Smart Clothes and Wearable Technologies NDA project based at University of Wales, Newport, UK.</p>
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