<p/><br></br><p><b> About the Book </b></p></br></br>"This book is about economic and financial market cycles and the factors that affect them. The motivation for writing it has been my longstanding fascination with how repeated patterns of behaviour and market cycles seem to exist despite the enormous changes that have occurred in economies, society and technology over time"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>PRAISE FOR <i>THE LONG GOOD BUY</i> </b></p> <p>Oppenheimer offers brilliant insights, sage advice and entertaining anecdotes. Anyone wishing to understand how financial markets behave - and misbehave - should read this book now.<br /><br /><b>Stephen D. King, </b> economist and author of <i>Grave New World: The End of Globalisation, the Return of History</i></p> <p>Peter has always been one of the masters of dissecting financial markets performance into an understandable narrative, and in this book, he pulls together much of his great thinking and style from his career, and it should be useful for anyone trying to understand what drives markets, especially equities.<br /><br /><b>Lord Jim O'Neill, </b> Chair, Chatham House</p> <p>A deeply insightful analysis of market cycles and their drivers that really does add to our practical understanding of what moves markets and long-term investment returns.<br /><br /><b>Keith Skeoch, </b> CEO, Standard Life Aberdeen</p> <p>This book eloquently blends the author's vast experience with behavioural finance insights to document and understand financial booms and busts. The book should be basic reading for any student of finance.<br /><b><br />Elias Papaioannou, </b> Professor of Economics, London Business School</p> <p>This is an excellent book, capturing the insights of a leading market practitioner within the structured analytical framework he has developed over many years. It offers a lively and unique perspective on how markets work and where they are headed.<br /><b><br />Huw Pill, </b> Senior Lecturer, Harvard Business School</p> <p><i>The Long Good Buy</i> is an excellent introduction to understanding the cycles, trends and crises in financial markets over the past 100 years. Its purpose is to help investors assess risk and the probabilities of different outcomes. It is lucidly written in a simple logical way, requires no mathematical expertise and draws on an amazing collection of historical data and research. For me it is the best and most comprehensive introduction to the subject that exists.<br /><br /><b>Lord Brian Griffiths, </b> Chairman - Centre for Enterprise, Markets and Ethics, Oxford</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><i>The Long Good Buy: Analysing Cycles in Markets</i> explores the repeated patterns in financial markets, the factors that drive them, and how changes in economic conditions and technology drive investment opportunities. This in-depth book helps readers understand the features, characteristics and triggers of different market phases, and recognise how best to forecast future performance and make profitable investment and risk management decisions. Author Peter Oppenheimer, chief global equity strategist for Goldman Sachs, examines the relationships between financial cycles and economic cycles as well as the patterns of human behaviour that reflect, and sometimes amplify, expected economic conditions. <p>This unique book offers a detailed history of investment cycles and the conditions that have driven them, while discussing the many ways in which the post-financial-crisis cycle diverged from those in previous years. Detailed chapters examine investor returns over different holding periods, investigate the four phases of the equity cycle, describe the nature and shape of bear and bull markets, identify the warnings signs of bubbles and inflection points, and more. Offering valuable insight for professionals and sophisticated individual investors alike, this original and accessible book: <ul> <li>Provides practical tools and frameworks for assessing the risks and potential rewards as an investment cycle evolves</li> <li>Describes the major changes that have occurred in economic conditions, politics and technology in the past 50 years</li> <li>Explores the impact of human behaviour, sentiment and psychology on financial and economic cycles</li> <li>Identifies the key factors that affect returns in equities throughout market cycles</li> <li>Discusses the four phases of market cycles - despair, hope, growth and optimism - and shows how each is driven by a unique combination of factors</li> <li>Illustrates how fundamental characteristics of the cycle have changed since the financial crisis of 2008/2009</li> </ul> <p><i>The Long Good Buy: Analysing Cycles in Markets</i> is an important resource for investors seeking to benefit from repeating financial cycles in equity markets.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>PETER C. OPPENHEIMER</b> has 35 years of experience working as a research analyst. He is chief global equity strategist and head of Macro Research in Europe for Goldman Sachs. Prior to joining Goldman Sachs, he worked as managing director and chief investment strategist at HSBC and was previously head of European strategy at James Capel. Prior to that, he was chief economic strategist at Hambros Bank. Peter began his career as an economist at Greenwells in 1985. He enjoys cycling and painting.
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