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<p/><br></br><p><b> About the Book </b></p></br></br>The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.<p/><br></br><p><b> Book Synopsis </b></p></br></br>The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. <p/>More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing <i>integral</i>, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. <p/>Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true <i>competitive</i> strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.<p/><br></br><p><b> About the Author </b></p></br></br>Adam Werbach is Global CEO of Saatchi & Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, Is Environmentalism Dead?

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