<p/><br></br><p><b> About the Book </b></p></br></br>Through entertaining anecdotes and practical pearls of wisdom, this resource explores the basic principles of successful stock market investing and then reveals a "magic formula" that makes buying good companies at bargain prices automatic.<p/><br></br><p><b> Book Synopsis </b></p></br></br>In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In <i>The Little Book that Beats the Market--</i>a <i>New York Times</i> bestseller with 300,000 copies in print<i>--</i>Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, <i>The Little Book that Still Beats the Market</i> updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author's time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6<sup>th</sup> grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You'll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone "knows" it. <p>While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market.</p> <p>As the <i>Wall Street Journal</i> stated about the original edition, "Mr. Greenblatt...says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His 'Little Book' is one of the best, clearest guides to value investing out there."</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><b>Praise for THE LITTLE BOOK THAT BEATS THE MARKET</b> <p>Simply perfect. One of the most important investment books of the last 50 years!<br /> --<b>Michael Price</b></p> <p>A landmark book--a stunningly simple and low-risk way to significantly beat the market!<br /> --<b>Michael Steinhardt</b>, the Dean of Wall Street hedge fund managers</p> <p>This book is the finest simple distillation of modern value investing principles ever written. It should be mandatory reading for all serious investorsfrom the fourth grade on up.<br /> --<b>Professor Bruce Greenwald</b>, Director of the Heilbrunn Center for Graham and Dodd Investing, Columbia Business School</p> <p>The book unquestionably makes good on its promises.<br /> --<b><i>SmartMoney</i></b></p> <p>Greenblatt delivers admirably . . . it contains one of the clearest, most entertaining explanations you'll ever see of the ideas underlying value investing.<br /> --<b><i>International Herald Tribune</i></b></p><p/><br></br><p><b> About the Author </b></p></br></br><b>Joel Greenblatt</b> is the founder of Gotham Capital, an invest-ment partnership that achieved 40% annualized returns for the twenty years after its founding in 1985. He is a professor on the adjunct faculty of Columbia Business School, the Chief Strategist for Formula Investing, the former chairman of the board of a Fortune 500 company, and the author of <i>You Can Be a Stock Market Genius</i> and <i>The Little Book That Beats the Market</i>. Greenblatt holds a BS and an MBA from the Wharton School.
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