Testing Business Ideas - (Strategyzer) by David J Bland & Alexander Osterwalder (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>A practical guide to effective business model testing</b></p> <p>7 out of 10 new products fail to deliver on expectations. <i>Testing Business Ideas</i> aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller<i> Business Model Generation</i>, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.</p> <p><i>Testing Business Ideas</i> explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.</p> <p><i>Testing Business Ideas</i> uses an engaging 4-color format to: </p> <ul> <li>Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas</li> <li>Close the knowledge gap between strategy and experimentation/validation</li> <li>Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas</li> </ul> <p>A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. <i>Testing Business Ideas</i> shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure. </b> <p>Seven out of ten new products fail to deliver on expectations. <i>Testing Business Ideas</i> aims to reverse that statistic. In the tradition of the global bestseller <i>Business Model Generation</i>, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. <p>You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>David J. Bland </b>Author and founder based in Silicon Valley who helps companies find growth using Lean Startup methods, design thinking, and business model innovation. <p><b>Alex Osterwalder</b> Lead author of the international bestsellers <i>Business Model Generation</i> and <i>Value Proposition Design</i>; #7 on the Thinkers 50 list; passionate entrepreneur; and in-demand speaker.
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