Entrepreneurship for Dummies - (For Dummies) by Kathleen Allen & Allen (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Tips for launching a successful business are offered in this guidebook that offers advice in plain English with step-by-step guidance.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Thought of the perfect business idea but unsure how to start a company? Achieve your goal of entrepreneurship with this no-nonsense business guide as your partner </b></p> <p>Today's business marketplace is filled with news of small businesses and online entrepreneurs making it big. Maybe you have a great idea for a business but little acumen when it comes to launching a business. Entrepreneurship For Dummies has what you need to get started in business in one concise and plainly written package. </p> <p>From developing an opportunity and coming up with a concept to creating the company, this user-friendly book guides you step-by-step along the path to entrepreneurial success. Find out what's necessary to create a successful business: from creating a business plan, to learning how to know your customer, testing and protecting your product, and finally launching your business. You'll discover how to </p> <ul> <p>Determine the best legal structure for your business </p> </li> <p>Write a financial plan and find investors </p> </li> </ul> <ul> <p>Choose a business model for your company </p> </li> <p>Hire the right team members to help you achieve your goals </p> </li> <p>Plan for future growth with the organizational model for you </p> </li> <p>Develop your company's branding and marketing strategy </p> </li> <p>Get your products and services to your customers </p> </li> </ul> <ul> <p>Prepare for unforeseen challenges </p> </li> <p>And so much more </p> </li> </ul> <p>Additionally, to ensure you're as prepared as you can be to launch your start-up, you'll learn reasons why not to start a business and ideas to spark your entrepreneurial spirit. With help on how to analyze your competitors and tips for using the internet to grow your business, Entrepreneurship For Dummies is sure to help you chase your dreams. Get your own copy today and make those dreams a reality. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br>Praise for Entrepreneurship For Dummies<sup>(R)</sup> A fantastic way to learn everything you need to know about successfully starting and operating your own business. -- Karen E. Klein, Small Business Advice Columnist, Los Angeles Times If you were born to be an entrepreneur (not everyone is), this book can help you succeed. -- Joe Coulombe, Founder, Trader Joe's Company <p>Discover the secrets of a winning business plan</p> <p>Get tips on attracting angel investors</p> <p>The fun and easy way<sup>(TM)</sup> to turn your great idea into a money-making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.</p> <p>Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change</p> <p>Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily<sup>(TM)</sup> e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers</p><p/><br></br><p><b> About the Author </b></p></br></br>Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies and eBusiness Technology Kit For Dummies .
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