Successful Online Start-Ups for Dummies - by Stefan Korn (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The how-to guide to starting, funding, running, and exiting a successful online business in less than three months</b> <p>Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but <i>Successful Online Start-Ups For Dummies</i> is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months.</p> <p>Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. <i>Successful Online Start-Ups For Dummies</i> teaches new start-ups how to get investment ready and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running--or how to turn it over quickly and profitably so they can move onto their next start-up or retire.</p> <ul> <li>Gives budding entrepreneurs everything they need to build and sell a profitable online business</li> <li>Topics covered include bootstrapping, common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more</li> <li>Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries</li> </ul> <p>A great idea isn't enough to achieve real business success, making <i>Successful Online Start-Ups For Dummies</i> the potential difference between personal financial disaster and a comfortable early retirement.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Make your online start-up business a success!</b></p> <p>Thriving online enterprises take more than just a good idea. <i>Successful Online Start-Ups For Dummies</i> helps you put together a sound plan for your venture, set up a strong company structure, and attract the right funding for your online start-up. Whether you're already in the game or at the think tank phase, this book provides specific know-how to make your online business successful and get your company investment ready.</p> <ul> <li>Accelerate your product research and validation -- build your product wisely and get ready for your launch date</li> <li>Understand what it takes to find a killer idea -- identify a viable market for your products and test customer preferences</li> <li>Measure your progress -- track your performance indicators and overall growth</li> <li>Know what investors are looking for -- attract capital at seed and growth stage</li> <li>Include exit options in your strategy -- discover how to keep adding value to your business for a larger return upon sale</li> </ul> <p><b>Open the book and find: </b></p> <ul> <li>Guidelines for creating a one-page business plan</li> <li>Tips on how to avoid common mistakes</li> <li>Advice on company finance and governance</li> <li>Ideas to help grow your start-up and turn a profit</li> <li>How and when to expand into other markets</li> <li>Plenty of useful templates and case studies</li> </ul> <p><b>Learn to: </b></p> <ul> <li>Launch your online start-up</li> <li>Attract the right backers</li> <li>Grow your business strategically</li> <li>Know where to go for support and advice</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><b>Stefan Korn</b> is an internet entrepreneur and co-founder of WebFund--a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.
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