The Self-Employment Survival Guide - by Jeanne Yocum (Paperback)
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The Self-Employment Survival Guide by Jeanne Yocum is a refreshingly straightforward, candid book designed to empower and inform anyone interested in starting their own business. Jeanne is a fantastic storyteller, with a genuine voice and insight based on experience. The book is nicely organized into sections that move the reader through understanding what it really means to become your own boss to managing and overcoming challenges along the startup pathway. Jeanne illustrates the key concepts presented with tales from her own entrepreneurial journey and the reader gets to know her, business warts and all. Each chapter includes 'Other Voices' that share stories from a variety of entrepreneurial ventures, each highlighting their own experience. These diverse outlooks add tremendous value and unique insights. What is evident throughout the book is a genuine desire to help guide nascent entrepreneurs through sharing lessons learned and providing time saving and challenge avoidance tips. I loved the advice for new entrepreneurs to conduct business honestly, value themselves and their time properly from the start and to have not only a plan, but systems in place to build success. I also found the very specific examples of "here's what can happen" and "here's what to do when it does" to be invaluable. This is what really makes this book a survival guide. The Self-Employment Survival Guide is jam packed with tips, shortcuts, down-to-earth practical advice and wonderful stories that will inspire you as you undertake your new venture. It should be on everyone's "must read" startup book list.--Diane Sabato, professor, business administration, Springfield Technical Community College
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