207 WAYS To Market Your Childcare Business - by Nick Williams (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>In this book Nick shares 207 strategies to not only transform the number of enquiries you get into your business and convert them into an enrollment but then how to nurture your relationship with the customer, so they stay with you and refer their friends and family. He refers to this as childcare relationship marketing.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Running any type of business can be demanding, particularly in the childcare sector when a huge amount of your time is not only taken up looking after the children and liaising with parents, but also dealing with endless amounts of paperwork, not to mention keeping your team motivated. </p><p><br /> With all your other priorities, marketing is often neglected in the childcare sector; but ironically, choosing the right childcare for our child is not only one of the biggest trust based decisions of our lives, it's also one of the biggest financial investments we make. So with competition getting tougher, just being high quality is no longer enough to set you apart from the competition and secure the enrolment. You need to know how to market your business and set yourself apart from the competition. </p><p><br /> In this book he shares 207 strategies to not only transform the number of enquiries you get into your business and convert them into an enrollment, but then how to nurture your relationship with the customer, so they stay with you and refer their friends and family. He refers to this as childcare relationship marketing.</p><p><br /> Nick Williams is an award-winning marketer and childcare consultant who has owned childcare businesses since he left University back in 2002. He's also the founder of Childcare Marketing Ideas, a global online group that brings childcare professionals together from around the World to share ideas and marketing examples that are delivering great results. </p><p><br /> You can find out more by visiting: www.childcarebusinessgrowth.com</p><p> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Mention the word Marketing to many small business owners and you can see them visibly shudder at the mere thought of it. Whilst many appreciate the necessity of it, they lack enthusiasm and certainly time to be able to put together a whole strategy that will work to support their business. What does it really mean, what do I have to do and how much will it cost me in time and money are just some of the questions they come up with.</p><p>Enter Nick Williams, I met Nick just a few months ago and was immediately enthused by his great ambition to dispel the myths about marketing and to get the early years world better focused on both marketing and customer service. Nick has the ability to inspire everyone to do and be more, and for those of us who struggle for time then Nick even has the solution - he can do it for you! </p><p>So, who better than to write a book on the subject than Nick, and what a great book it is. The key concepts and ideas that Nick shares here are well worth reading. Even if you are a seasoned marketer, there will certainly be an idea or two to spark a new campaign or initiative in your business. Take notes and take action. Good Luck!</p><p> </p><p>Tricia Wellings</p><p>Director & Founder</p><p>Foundation Focus & MBK Training</p><p> </p><p> </p><p>What a fantastic read! This book is essential to everyone in early years. No matter how good you think your marketing is, there will be something in this book that you won't have thought of. It's the little touches that make the customer feel wanted and appreciated that really ice the cake. As managers and owners it is one thing coming up with marketing strategies at the top but it is really the staff at the face of the work who sell the places and build those connections. Thank you Nick for the inspiration.</p><p>Michael Boulden</p><p> </p><br>
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