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Choose - by Ryan Levesque (Paperback)

Choose - by  Ryan Levesque (Paperback)
Store: Target
Last Price: 11.39 USD

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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Now in paperback from the author of <i>Ask</i>, a meticulous step-by-step plan for entrepreneurs and start-up businesses to choose the right market to serve.</b> <p/><i>What type of business should you start?</i> It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesque--featured for his work in <i>The Wall Street Journal, USA Today, Forbes</i>, and <i>Entrepreneur</i>--has guided thousands of entrepreneurs through the journey of answering. <p/>One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is <i>wrong</i>. <p/>Instead of obsessing over <i>what</i>--as in <i>what</i> should you sell or what should you build--you should first be asking <i>who</i>. As in, <i>who</i> should you serve? <p/>The <i>what </i>is a logical question that will come soon enough. But choosing your <i>who </i>is the foundation from which all other things are built. <p/><i>That</i> is what this book is all about. <p/>Levesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you <i>clarity</i> on what type of business to build and the <i>confidence</i> to finally take that leap and get started.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"This is a must-read. Ryan is a great business mentor, and he'll save you a tremendous amount of time and money with this book."<br> -- Brendon Burchard, #1 <i>New York Times </i>best-selling author of <i>High Performance Habits</i><br> <i> </i><br> "Starting a business may be the riskiest thing you'll ever do. In <i>Choose</i>, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market."<br> -- Michael Hyatt, <i>New York Times </i>best-selling author of <i>Your Best Year Ever</i><br> <i> </i><br> "Too many aspiring entrepreneurs focus on the wrong questions. <i>Choose</i> is a game-changer for anyone who wants to start a business."<br> -- Dorie Clark, author of <i>Entrepreneurial You </i>and <i>Stand Out</i>, adjunct professor, Duke University Fuqua School of Business<br> <i> </i><br> "Whether you're looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!"<br> -- Kevin Harrington, original shark from the hit, Emmy-winning show <i>Shark Tank </i>and author of <i>Key Person of Influence</i><br> <i> </i><br> "For any entrepreneur who wants to start or grow a business, <i>Choose</i> eliminates the fear and overwhelm by simplifying the process in a way you won't find anywhere else."<br> -- Hal Elrod, #1 best-selling author of The <i>Miracle Morning </i>book series<br> <i> </i><br> "Ryan Levesque gives you something I've never seen before--a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?"<br> -- Jeff Walker, #1 <i>New York Times </i>best-selling author of <i>Launch</i><br> <i> </i><br> "Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, <i>Choose</i>."<br> -- Sally Hogshead, <i>New York Times </i>best-selling author of <i>Fascinate </i>and <i>How the World Sees You </i>and <i>CEO, How to Fascinate</i><br> <i> </i><br> "Before you can scale up your business, you have to decide what business you're in. <i>Choose</i> is a book every aspiring entrepreneur must read before launching their business or entering a new market."<br> -- Verne Harnish, founder, Entrepreneurs' Organization and best-selling author of <i>Scaling Up</i><br> <i> </i><br> "50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don't know what to do or where to start. This book is about to change that second statistic forever."<br> -- John Assaraf, <i>New York Times </i>best-selling author of <i>Having It All </i>and co-author of <i>The Answer</i><br> <i> </i><br> "If I were starting out again, I'd be using Ryan's strategy to help me figure out and test ideas. His approach is straight out of <i>Ready, Fire, Aim</i>--adapted to today's amazing digital-based tools."<br> -- Michael Masterson, best-selling author of <i>Ready, Fire, Aim</i><br> <i> </i><br> "Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin."<br> -- Perry Marshall, co-author of <i>Ultimate Guide to Google AdWords </i>and <i>Ultimate Guide to Facebook Advertising, </i>and author of <i>80/20 Sales & Marketing</i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Ryan Levesque</b> is the <i>Inc.</i> 500 CEO of The ASK Method(R) Company, an entrepreneur, and the author of <i>Ask</i>. His work has been featured in the <i>Wall Street Journal, USA Today, Forbes, </i>and <i>Entrepreneur</i>, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io(R), a leading marketing funnel software for entrepreneurs. <br/><br/>A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.

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