<p/><br></br><p><b> About the Book </b></p></br></br><p>Communicating effectively is a key success factor in business. <em>Change the Way You Communicate</em> gives you an edge in developing your business communication skills.</strong></p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The ability to communicate effectively is frequently ranked the number one key to success by leaders in business, government and the professions. In one survey, executives earning more than $250,000 per year were asked to cite the primary factors in achieving success. First on their list? Communication skills.</p><p>Unfortunately, far too many business leaders have sub-par communication skills. They communicate using comfortable, but outdated and self-defeating techniques. Individuals who communicate clearly, concisely and charismatically-face-to-face, on video, one-on-one, to large groups and small, in formal and informal situations-will be tomorrow's in-demand executives. They will get others to listen to, understand and act on what was said.</p><p><em>Change the Way You Communicate</em> gives you an edge in developing your business communication skills. It examines a variety of ideas-some of them unconventional, many of them new or research-based, including: </p><p>- Crafting and delivering a top-flight presentation</p><p>- Communicating with the news media</p><p>- Managing a crisis</p><p>- Communicating with investors and those who influence them</p><p>- Understanding and using social media</p><p>- Communicating in special situations</p><p>The book takes a quick, practical, yet comprehensive look at the communication situations you'll likely face and the communication skills you'll need in your professional life.</p>
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