Mondo Agnelli - by Jennifer Clark (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead. "--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The fascinating story of a century-old automobile dynasty</b> <p>Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. <i>Mondo Agnelli</i> is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit.</p> <ul> <li>A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules</li> <li>A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed.</li> </ul> <p>A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>One of the few winners of the financial crisis, the Italian automaker Fiat made headlines around the world when it seemingly came out of nowhere to take control of the all-American car manufacturer, Chrysler. A surprising tale of unexpected outcomes, <i>Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty</i> peels back the veil on an influential family that triumphed over miscalculation and tragedy through hard work, tenacity, and an ability to bend the rules. <p>At the center of this epic saga are the remarkable stories of two very different men--longtime patriarch Gianni Agnelli and his grandson John Elkann. While Gianni was an elegant, silver-haired power broker and style icon who shaped the creation of the modern Fiat, the quiet and serious John was forced into the limelight in the wake of a traumatic loss and inherited a company on the brink of collapse. In the years following Gianni's death in 2003, John and members of the clan's close-knit inner circle stepped into the breach and tapped management mastermind Sergio Marchionne to spearhead the effort to save Fiat, which was losing millions of euros each day. <p>But what could have been a Greek tragedy concluded with a Hollywood ending. Fiat's unlikely turnaround gave it the resources, vision, and management know-how to make its bold swoop on Chrysler in 2008, which together with loans from the U.S. and Canadian governments, positioned the company as a global trailblazer. <p>Containing never-before-reported material about how Fiat quickly made Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had struggled, <i>Mondo Agnelli</i> is sure to educate and fascinate business readers of all backgrounds. In order to remain in the top tier of the global auto industry in the coming years, the Fiat-Chrysler merger must succeed where most fail: in creating a single, seamlessly integrated trans-Atlantic company. The book presents a fascinating behind-the-scenes look at one of the most remarkable stories to come out of the financial crisis so far.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>But the soul of the book is the 113-year story of feisty Fiat and the larger-than-life Agnelli family. That's when it's time to click your seat belt for a yarn that's rich with affairs, suicides, drugs, family lawsuits, secrecy, hidden assets, offshore accounts, Benito Mussolini, princes and princesses, Jackie Kennedy, palaces and yachts, spectacular weddings, stately funerals and deep family loyalty. (<i>USA TODAY.com</i>, February 2012)<br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>JENNIFER CLARK</b> was the Italian Bureau Chief for Dow Jones & Co. for ten years until 2010, covering all aspects of Italian business, politics, and finance for The Wall Street Journal, wsj.com, and Dow Jones Newswires. Prior to working at Dow Jones, Clark was a banking reporter at Reuters in Milan, and documented Berlusconi's entry into politics for Bloomberg News in the early part of the 1990s. From 1988 to 1993, she was bureau chief at Variety, the U.S. entertainment weekly, covering Italy's film and television industries from Rome.
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