The Anatomy of the Swipe - by Ahmed Siddiqui (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><em>Have you ever wondered what happens during a swipe of a credit card?</em><br /> <br /> Every major tech company will become a payments company. Yet, not many people understand how payment systems in the US work. Those that do "get it" are unlocking multi-billion dollar opportunities.<br /> <br /> If you've ever wondered what happens when you actually swipe/dip/tap your credit card or debit card then <em>The Anatomy of the Swipe</em> breaks down the details in the simplest manner possible.<br /> <br /> Here are some questions answered within these pages: </p> <ul> <li> <ul> <li>How does money move from my credit card to my favorite coffee shop?</li> <li>How can I build a neo-bank?</li> </ul> </li> </ul> <ul> <li> <ul> <li>How can I build my own debit or credit card?</li> <li>How can I accept card based payments?</li> </ul> </li> </ul> <p><em>The Anatomy of the Swipe</em> speaks to software developers and entrepreneurs who are looking at implementing card-based payments for the first time, merchants who want to be able to accept payments for a website or store, or those who want to issue their own debit/credit card. This book walks beginners through modern innovations created because of card-based payments, as well as the motivations and revenue models of each party in the payments ecosystem.</p>
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