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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021 <p/> 'Essential for anyone wanting to take Instagram seriously.' - ALEX WOOD, FORBES <p/> **************** <p/> Boost your business, grow an online community or promote a side-hustle with<i> Instagram Rules</i>. </b> <p/> Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. <b>But how can you use it effectively? </b>Social media expert Jodie Cook breaks it down into <b>125 bite-sized rules</b>, making Instagram an easy and efficient<b> </b>method for expanding your venture. <p/> Jodie takes you through the most important aspects of running a professional account - <b>strategy, content, community, growth</b> - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.<ul><li><b>Learn </b>the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. </li><li><b>Create</b> a personalised Instagram strategy, whatever your business is. </li><li><b>Apply insight </b>from interviews with successful users (from <b>Ben & Jerry's</b> and <b>Papier</b>, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. </li><li><b>Read </b>as a quick-fire reference or as a <b>step-by-step guide</b> or for effective, focused strategy.</li></ul> Whether you're a <b>complete novice</b>, <b>short on time</b> or want to <b>improve your engagement </b>- <i>Instagram Rules</i> makes social media marketing <b>straightforward </b>and<b> hassle-free</b> for any small business or serious Instagram user.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Jodie Cook </b>is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the '50 Great Ideas' series (<i>Instagram</i>, <i>Facebook</i>, <i>Twitter</i> and <i>Easy SEO</i>) and <i>Winning at Social Media </i>and <i>Stop Acting Like You're Going to Live Forever</i>.</p></p>

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