A Wealth of Common Sense - (Bloomberg) by Ben Carlson (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market 'mistakes.' Information is important, but understanding and perspective are the keys to better decision-making. This book describes [a] way to view the markets and your portfolio, and [outlines] strategies that [may] make investing more profitable, less confusing, and less time-consuming"--Amazon.com.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A simple guide to a smarter strategy for the individual investor</b> <p><i>A Wealth of Common Sense</i> sheds a refreshing light on investing, and shows you how a simplicity-based framework can lead to better investment decisions. The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market mistakes. Information is important, but understanding and perspective are the keys to better decision-making. This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time-consuming. Without the burden of short-term performance benchmarks, individual investors have the advantage of focusing on the long view, and the freedom to construct the kind of portfolio that will serve their investment goals best. This book proves how complex strategies essentially waste these advantages, and provides an alternative game plan for those ready to simplify.</p> <p>Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues you actually should pay attention to, and which ones are simply used for an illusion of intelligence and control.</p> <ul> <li>Keep up with--or beat--professional money managers</li> <li>Exploit stock market volatility to your utmost advantage</li> <li>Learn where advisors and consultants fit into smart strategy</li> <li>Build a portfolio that makes sense for your particular situation</li> </ul> <p>You don't have to outsmart the market if you can simply outperform it. Cut through the confusion and noise and focus on what actually matters. <i>A Wealth of Common Sense</i> clears the air, and gives you the insight you need to become a smarter, more successful investor.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Much of the financial advice available these days is so fraught with unnecessary complexity and industry jargon that many investors are either too confused or too intimidated to make wise investment decisions. So how can you approach your own portfolio and the financial markets more confidently? Financial specialist Ben Carlson shows you how. In <i>A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan</i>, Carlson explores those issues you should pay attention to, as opposed to those that are used as an illusion of intelligence and control. <p>Drawing from his career in portfolio management during which he worked with complex and sophisticated portfolio strategies, Carlson reveals the secret of using basic common sense as you invest in the financial markets, effortlessly bridging the gap between sophistication and simplicity. <i>A Wealth of Common Sense</i> helps all investors make more informed decisions using sound thinking as a guiding framework to help alleviate some of the lasting damage from the market crash. <p>This practical guide discusses: <ul> <li>Why long-term thinking trumps short-term gains</li> <li>How to identify market and portfolio risk</li> <li>Which market myths are true and which you can ignore</li> <li>How to define yourself as an investor</li> <li>Why diversification matters</li> <li>How to build self-awareness in your own investing abilities</li> </ul> <p>There is an assumption that complex systems such as financial markets must require complex investment strategies and organizations to succeed. This is a false premise that far too many both inside and outside of the industry have come to believe. You can adapt to the changing market and economic landscape. Filled with practical advice and in-depth insights, <i>A Wealth of Common Sense</i> shows you how with basic, sensible guidance for improving long-term investment results and making rational decisions in all market conditions.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>BEN CARLSON, CFA, </b> has spent his career managing institutional portfolios for endowments, foundations, and pension plans. He is also the creator and author of the blog <i>A Wealth of Common Sense</i> (awealthofcommonsense.com) and is a Yahoo! Finance Contributor.
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