Solving Problems with Design Thinking - (Columbia Business School Publishing) by Jeanne Liedtka & Andrew King & Kevin Bennett (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>In Designing for Growth: A Manager's Toolkit, Jeanne Liedtka and Tim Ogilvie provided managers with guidance on using design as a powerful tool to boost the innovation needed to grow profitable businesses. This new book emphasizes the relevance of design thinking to business outcomes beyond just revenue growth, illustrating how design thinking can be used as a tool to approach managerial and organizational challenges. Based on a study that aimed to identify the specific ways in which managers use design thinking, this book presents a series of case studies that show how design thinking was practically implemented to innovate and solve problems. The organization profiled include Toyota, IBM, Steelcase, Intuit, Healthways, SAP, and social sector organizations including Dublin City Council in Ireland and The Good Kitchen in Denmark. These concrete examples will help readers grasp the intricacies of designing thinking, and will show skeptical managers that design thinking is not just for product design or development departments.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><P>In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of design principles and supply sufficient detail of use to aid readers in their own planning processes. Solving Problems with Design Thinking provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers.--Toni Ungaretti, Johns Hopkins University<br><br><P>Jeanne Liedtka is dedicated to bringing design concepts and theory down from the stratosphere into the hands of managers tackling everyday problems. She and her coauthors achieve just this in "Solving Problems with Design Thinking". Read it once for inspiration and encouragement. Then go back to its pages time and time again for models, tools, lessons, and stories that will transform design thinking into a powerful asset for you.--Roger Martin, Dean of the Rotman School of Management, University of Toronto<br><br><P>This book offers a solid, in-depth look at the power of design thinking to solve organizational problems. Better yet, through real-life examples, it demonstrates a far more important skill: how to uncover the more urgent problems lurking beneath the surface. The authors brilliantly reveal how the design mindset can permeate -- and then transform -- an organization.--Daniel Pink, author of "Drive and To Sell Is Human"<br><p/><br></br><p><b> About the Author </b></p></br></br>Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation. <p/>Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. <p/>Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.
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