Beyond Good Company - by B Googins & P Mirvis & S Rochlin (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive</p><br><p/><br></br><p><b> About the Author </b></p></br></br>BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. <p/>PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA. <p/>STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.<br>
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