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<p/><br></br><p><b> About the Book </b></p></br></br>Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, andJapan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in the Triad countries who can enter these emerging markets may be able to reap rewards and benefits from cost reductions and expanded market opportunities, while companies who ignore them, may soon be their direct competitors.<p/><br></br><p><b> About the Author </b></p></br></br><b>Professor Robert E. Grosse</b> is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group's (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book, <i>Can Latin American Firms Compete?</i> was published by Oxford University Press in 2007.

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