Success by Design - by David Sherwin (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book is an introduction to the essential tools and attitudes designers need to work at a design business or own one.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Want to make your design business a success? Start here.</b> <p/>Fellow Designer, <p/>In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business. <p/>The wisdom contained in <i>Success By Design: The Essential Business Reference for Designers</i> will help you become a stronger businessperson and better plan your career path as a design leader. This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. <p/><b>It contains the business secrets I needed the most when I started as a designer sixteen years ago.</b> <p/>--David<p/><br></br><p><b> About the Author </b></p></br></br><p><b>David Sherwin</b> is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. His first book was <i>Creative Workshop: 80 Challenges to Sharpen Your Design Skills</i> (HOW Books).</p><p>David is currently a Principal Designer at frog, a global innovation firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts. He has spoken and conducted workshops at events such as SxSW, Interaction 11, HOW Design Live, as well as at several design schools. His writing has appeared in TheAtlantic.com/Life, <i>A List Apart</i>, PSFK.com, <i>HOW</i> and many other periodicals.</p><p>He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin. In his free time, he maintains the blog ChangeOrder at www.changeorderblog.com.</p>
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