The Anatomy of Persuasion - by Norbert Aubuchon (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>This refreshing book provides readers with a unique, proven, step-by-step process that anyone can use to analyze, organize, and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says No! and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.<p/><br></br><p><b> About the Author </b></p></br></br><P> NORBERT AUBUCHON is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.
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