The Art and Craft of Feature Writing - by William E Blundell (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Storytelling--how to catch and hold a reader's interest through artful narration of factual material</b><br> <b> </b><br> William E. Blundell, one of the best writers on one of America's best-written papers--<i>The Wall Street Journal</i>--has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: <p/> - How and where to get ideas<br> - What readers like and don't like<br> - Adding energy and interest to tired topics<br> - Getting from first ideas to finish article<br> - The rules of organization<br> - How--and whom--to quote and paraphrase<br> - Wordcraft, leads, and narrative flow<br> - Self-editing and notes on style <p/> ... plus many sample feature articles.<p/><br></br><p><b> About the Author </b></p></br></br><b>William E. Blundell</b> was a news editor at the <i>Wall Street Journal, </i>where he was a reporter, page-one writer, Los Angeles Bureau chief, and national correspondent. He won the Mike Berger Award, granted by the trustees of Columbia University, for distinguished metropolitan reporting in New York; the Ray Howard Public Service Award of the Scripps-Howard Foundation, and the Distinguished Writing Award for non-deadline feature writing, granted by the American Society of Newspaper Editors.
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