Media Sociology - by Silvio Waisbord (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Where is sociology in contemporary media studies? How do sociological issues shape media analysis? These questions are addressed in this timely collection on media sociology. With original contributions from leading scholars, <em>Media Sociology: a reappraisal</em> examines the significance of sociology for the multi-faceted study of media.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Where is sociology in contemporary media studies? How do sociological questions and arguments shape media analysis? These are the questions addressed in this timely collection on media sociology. <br /><br />Sociology was fundamental in defining the analytical boundaries of early media studies, from the study of news and communities to media effects and public opinion, in the first half of the last century. Since then, media sociology has experienced significant changes that have led to new theoretical questions and thematic priorities. <br /><br />This book aims to reassess the past and present relationship between media studies and sociology. With original contributions from leading scholars, <i>Media Sociology: A Reappraisal</i> examines the significance of sociology for the study of media economics, industries, news, audiences, journalism, and digital technologies, and the links between media and race, gender, and class. As a whole, this much-needed volume takes a retrospective view to trace the evolution of media sociology and assess current research directions.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>''It's high time for media sociology to be addressed once more and good to see it done in such a refreshingly questioning way. In this well-edited and valuable collection by a highly competent group of writers, the continuing relevance of sociological thinking for media in the digital age is signalled and some essential terrain marked out afresh.''<br /> <b>Philip Schlesinger, University of Glasgow</b></p> <p>''Although sociology and sociological theory lay at the foundation of the study of media, they have been largely displaced by narrow public opinion and psychological approaches. This anthology reestablishes the importance of media sociology, with its focus grounded in the fundamental concepts of structure, institutions, and power. A significant contribution and a good read.''<br /> <b>Robert Horwitz, University of California San Diego</b></p> <p> </p><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Silvio Waisbord</b> is Professor of Media and Public Affairs at the George Washington University.
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