The Cigarette Century - by Allan M Brandt (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>Once so acceptable that even Emily Post approved, cigarette smoking is an integral part of American history and culture, as demonstrated in this highly readable, exhaustively researched book. Brandt explores the impact and meaning of cigarettes, from cultural, scientific, political, and legal standpoints.<p/><br></br><p><b> Book Synopsis </b></p></br></br>The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.<p/><br></br><p><b> About the Author </b></p></br></br><b>Allan M. Brandt</b> is the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School, and a professor in the Department of the History of Science at Harvard University. His previous writings include the book <i>No Magic Bullet: A Social History of Venereal Disease</i> in the United States Since 1880 .
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us