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<p/><br></br><p><b> About the Book </b></p></br></br>A guide for taming complexity in one's personal and professional life, this book demonstrates how lessons in efficiency can be derived from sometimes unexpected places--from Tina Fey's experience on <i>SNL</i> to how burglars select their targets. Drawing on over a decade of research, the authors explain how to create and apply your own arsenal of simple rules to tackle even the most complex problems. <p/><p/><br></br><p><b> Book Synopsis </b></p></br></br><b>"The nerd book of the summer."--Tom Keene, Bloomberg TV</b> <p/><b>"Whether you run an organization or are simply trying to survive modern life, this book is gold."--Chris Anderson, curator of TED Talks</b> <p/><b>Armed with a few simple rules, you can tackle even the most complex of problems</b>. <p/> Drawing on more than a decade of rigorous research, Sull and Eisenhardt provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey codified her experience working at <i>Saturday Night Live</i> into rules for producing <i>30 Rock</i> (rule five: never tell a crazy person he's crazy), to Japanese engineers using the foraging rules of slime molds to optimize Tokyo's rail system. This is the definitive playbook for living simply and efficiently in every sphere of life. <p/><b><i>"</i><i>Simple Rules</i> . . . will help you spot unnecessary complexity, eliminate maddening frustration, make the right decisions faster, and have a whole lot more fun along way."--Robert I. Sutton, best-selling author of <i>The No Asshole Rule</i> and coauthor of <i>Scaling Up Excellence</i> <p/> "We all deal with complexity now, and this book will show you how you can do more with less."--Michael J. Mauboussin, head of global financial strategies, Credit Suisse <p/> "<i>Simple Rules</i> explains how we can manage to make meaningful progress in a world that exceeds human understanding . . . This is a harbinger of the information economy to come." --Steve Jurvetson, managing director of Draper Fisher Jurvetson <p/> A <i>WASHINGTON POST</i> LEADERSHIP BOOK TO WATCH FOR 2015 - A <i>BLOOMBERG BUSINESSWEEK</i> MUST-READ BOOK OF THE SUMMER</b><p/><br></br><p><b> From the Back Cover </b></p></br></br>Whether you run an organization or are simply trying to survive modern life, this book is gold. Chris Anderson, curator of TED Talks<br /><br /><b>Armed with a few simple rules, you can tackle even the most complex of problems</b>.<br /><br /> Drawing on more than a decade of rigorous research, Sull and Eisenhardt provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey codified her experience working at <i>Saturday Night Live</i> into rules for producing <i>30 Rock</i> (rule five: never tell a crazy person he s crazy), to Japanese engineers using the foraging rules of slime molds to optimize Tokyo s rail system. This is the definitive playbook for living simply and efficiently in every sphere of life.<br /><br /><i> </i><i>Simple Rules</i> ... will help you spot unnecessary complexity, eliminate maddening frustration, make the right decisions faster, and have a whole lot more fun along way. <b> </b><b>Robert I. Sutton, best-selling author of </b><i>The No Asshole Rule</i><b> and coauthor of </b><i>Scaling Up Excellence</i><br /><br /> We all deal with complexity now, and this book will show you how you can do more with less. Michael J. Mauboussin<b>, </b> head of global financial strategies, Credit Suisse<br /><br /> <i>Simple Rules</i> explains how we can manage to make meaningful progress in a world that exceeds human understanding ... This is a harbinger of the information economy to come. <b>Steve Jurvetson</b><b>, </b><b>managing director of Draper Fisher Jurvetson</b><br /><br /> A <i>WASHINGTON POST</i> LEADERSHIP BOOK TO WATCH FOR 2015 A <i>BLOOMBERG BUSINESSWEEK</i> MUST-READ BOOK OF THE SUMMER<br /><br /> DONALD SULL is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management and formerly a professor at Harvard and the London Business School. He lives in Cambridge, Massachusetts.<br /> <br /> KATHLEEN M. EISENHARDT is the S.W. Ascherman M.D. Professor of strategy at Stanford s School of Engineering and codirector of the Stanford Technology Ventures Program. She is the coauthor of the award-winning book <i>Competing on the Edge: Strategy as Structured Chaos </i>and has received numerous awards for her research. She lives in Palo Alto, California."<p/><br></br><p><b> Review Quotes </b></p></br></br><br>One the <i>Washington Post</i>'s Twelve Leadership Books to Watch for in 2015 <p/> One of <i>Bloomberg Businessweek</i>'s Wall Street's Must-Read Books of the Summer <p/> "Whatever you want in life can be achieved if you break it down into a few basic rules. Well, that's the theory of these two business experts, and many influential figures think likewise." -- <i>Times </i>(London) <p/> "Can't convey enough how important this is . . . <i>Simple Rules</i> is the nerd book of the summer." -- Tom Keene, Bloomberg TV <p/> "At last, a book offering an ingenious way to fight back against the relentless assault of complexity and its insidious spawning of untold confusions, costs, crashes, and calamities. <i>Simple Rules</i> offers an exciting framework for both understanding complexity and rendering it harmless. Whether you run an organization or are simply trying to survive modern life, this book is gold." -- Chris Anderson, TED curator <p/> "<i>Simple Rules</i> shows how a handful of thoughtful principles can not only sharpen the quality of your decisions, but also allow you to maintain latitude in your judgments and to see the richness of opportunity. We all deal with complexity now, and this book will show you how you can do more with less." -- Michael J. Mauboussin, head of Global Financial Strategies, Credit Suisse <p/> "Our future will be increasingly complex, from accelerating technological change to global connectivity of federated teams. <i>Simple Rules</i> explains how we can manage to make meaningful progress in a world that exceeds human understanding. At DFJ, we use simple rules, like "invest in unique ideas" to support breakout winners across multiple industries undergoing profound disruption. This is a harbinger of the information economy to come." -- Steve Jurvetson, managing director of Draper Fisher Jurvetson <p/> "Sull and Eisenhardt have written the definitive playbook injecting sanity, creativity, and productivity into our workplaces and the other spheres of our lives. <i>Simple Rules </i>is brimming with clever and surprising tips, lovely stories, and compelling research that will help you spot unnecessary complexity, eliminate maddening frustration, make the right decisions faster, and have a whole lot more fun along way." -- Robert I. Sutton, best-selling author of <i>The No Asshole Rule</i> and coauthor of <i>Scaling Up Excellence</i><br><p/><br></br><p><b> About the Author </b></p></br></br>DONALD SULL is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management and a former London Business School professor. <br> KATHLEEN M. EISENHARDT is the S. W. Ascherman Professor of Strategy at Stanford's School of Engineering and codirector of the Stanford Technology Ventures Program.

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