The Perfect Scent - by Chandler Burr (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>From the "New York Times" perfume critic comes a stylish, fascinating, unprecedented insiders view of an industry and its charismatic characters. Writing with wit and elegance, Burr juxtaposes the stories of two perfumes--one created for a luxury-goods house, the other made by a giant international corporation.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>From the <i>New York Times </i>perfume critic, a stylish, fascinating, unprecedented insider's view of </b><b>the global perfume industry, told through two creators working on two very different scents.</b> <p/>No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the <i>New York Times </i>perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. <p/>We follow Coty's mating of star power to the marketing of perfume, watching <i>Sex and the City</i>'s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? <p/>In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge <i>le monstre </i>of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? <p/><i>The Perfect Scent</i> is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance." --<i>The Dallas Morning News</i> <p/>"<i>The Perfect Scent</i> has drama, unforgettable characters, history, and location." --<i>Los Angeles Times</i> <p/>"An inside, Hollywoodesque account." --<i>The New York Times Book Review</i> <p/>"Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle." --<i>Associated Press</i> <p/>"Passionate and captivating." --<i>The Toronto Star</i> <p/>"An appealing writer and an acute observer, [who] tells his two stories well." --<i>The Wall Street Journal</i> <p/>"Filled with fascinating revelations about an industry built on illusions." --<i>The Kansas City Star</i></p><br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Chandler Burr </b>is the scent critic for the <i>New York </i><i>Times Style Magazine </i>and the author of <i>The Emperor </i><i>of Scent: A Story of Perfume, Obsession, and the Last </i><i>Mystery of the Senses</i>. He lives in New York City.</p>
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