The Working Memory Advantage - by Tracy Alloway & Ross Alloway (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A bigger asset than IQ: <b> </b>The first book to introduce the newly discovered--and vitally important--mental skill known as working memory, showing how it is crucial to our success in work and life and how to strengthen it.</b> <p/>Working memory--your ability to work with information--influences nearly everything you do. What if you could find a way to better handle a crazy schedule or expertly manage risks? What if you could gain an advantage in climbing the career ladder or in school or sports? What if there were a way to improve your outlook on life, to face each day with more optimism and confidence? <p/>Tracy and Ross Alloway, leading experts in the field, show how working memory is the key to all that and more. They present important recent findings, including research on how Facebook can help with working memory, how working memory can improve your kids' grades, how it changes as you age, and how working memory is linked with ADHD, autism, dyslexia, and Alzheimer's. The Alloways describe their Jungle Memory program, which Ross created to help children improve their working memories, and is rapidly being embraced by the education community. Most importantly, they share the best news: you can improve your memory! Their book provides three tests to find out how good your working memory is--and more than fifty targeted exercises designed to help readers both process and memorize the information to maximize effectiveness. <br><i></i> <br><i>The Working Memory Advantage</i> offers unprecedented insight into one of the most important cognitive breakthroughs in recent years--a vital new approach to making your brain stronger, smarter, and faster.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>The Working Memory Advantage</i> is at its best--and its best is very good--when the Alloways provide exercises to stretch working memory...[they] make a compelling case that working memory can be strengthened through 'small but crucial tweaks in your daily habits.' It's a lesson worth remembering.-- "Psychology Today"<br><br>"Lucid...contains useful new insights into thinking well."-- "Kirkus"<br><br>Finally a book that debunks IQ as the biggest key to success. Tracy and Ross Alloway have identified the single most important skill for determining a person's success in our modern world. The fun and friendly exercises in the book bring it out in you. A must for anyone who wants to unleash inner genius.--Dave Farrow, Two Time Guinness record Holder for Greatest Memory<br><br>"A valuable guide for readers looking to put their minds to work."--Publishers Weekly<br><p/><br></br><p><b> About the Author </b></p></br></br>Tracy Alloway, PhD, is Professor of Psychology at the University of North Florida. Formerly, she was the Director of the Center for Memory and Learning in the Lifespan. She is an expert on working memory and education, and developed the internationally recognized Alloway Working Memory Assessment. She writes a blog for <i>Psychology Today</i>. <p/>Ross Alloway, PhD, CEO of Memosyne Ltd., brings working memory training to educators and parents. Ross developed Jungle Memory, used by thousands of students in over twenty countries. <p/>Together, they edited an academic book on working memory (Psychology Press) and has published research on working memory in a variety of contexts, from education to aging, from happiness to lying, from barefoot running to Facebook. Their research has been featured on BBC, <i>ABC News</i>, <i>Huffington Post</i>, <i>Salon</i>, <i>The Washington Post</i>, and <i>Newsweek</i>. They have lived in El Salvador, Scotland, and currently live in Jacksonville, Florida.
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