Frictionless - by Christiane LeMieux & Duff McDonald (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Entrepreneur Christiane Lemieux offers a guidebook to the new rules of entrepreneurialism and teaches young founders how to get ahead with profiles from successful entrepreneurs such as Leslie Blodgett at Bare Minerals, Justin Woolverton at Halo Top and Robert Wang at Instant Pot"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of "frictionless" to beat their competitors. </strong><br/><br/>Based on interviews with dozens of startup founders, experts and scholars on entrepreneurship, <em>Frictionless </em>provides readers with a wide-ranging education in starting companies that thrive in the world of frictionless commerce--made possible by new technologies, a new mindset, and new demands from Millennial consumers. Working with bestselling author and journalist Duff McDonald, Lemieux also shares her own story--lessons learned, failures absorbed--at the helm of DwellStudio (which was acquired by Wayfair) and her latest venture, The Inside. </p><p>Some founders profiled in the book are reducing friction in their own business models, others reduce friction through improved customer experiences, and still others are revolutionizing their operations to create frictionless organizations. Readers will glean lessons from the founders of well-known companies such as Instant Pot, Bonobos, Hims, and Halo Top--as well as upstarts Billie, Dame Products, and Convene. </p><p><em>Frictionless </em>outlines the groundwork necessary for getting a company up-and-running and explains how companies make and market products and services while meeting the demands of their customers and employees today. <em>Frictionless</em> is the essential handbook for creating tomorrow's mind set and competitive advantage.</p><br/></p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<em>Frictionless </em>is a creative user's manual for the postvirus world, a way forward that is smarter, faster, and more nimble. Christiane Lemieux is a wayfinder, and this book may show the direction for the next generation of innovators and entrepreneurs."--Michael Cannell, author of <em>A Brotherhood Betrayed: The Man Behind the Rise and Fall of Murder, Inc.</em><br><br>"Anyone looking to advance their business, disrupt incumbents, or reshape industries should read Christiane's book. She has gathered the opinions of an erudite cohort doing just that."--Anjali Kumar, founding general counsel and head of Social Innovation at Warby Parker<br><br>"In the world of fashion and retail, the more we reduce the friction from every aspect of our business, the easier it becomes to delight and engage our customers. Anyone looking to advance business, disrupt incumbents, or reshape industries should read Christiane's book. She has helped me by gathering the opinions of other entrepreneurs and experts."--Clare Vivier, founder of Clare V<br><br>"With more nonprofits looking to other sectors for best practices in engaging and mobilizing constituents, particularly through the use of available and new technologies, there is no book more timely or relevant than <em>Frictionless</em>. Christiane has gathered opinions from some of the best thinkers, from whom we all could learn a lesson or two on dissolving the barriers between people and their passions."--Christy Turlington Burns, founder of Every Mother Counts<br>
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