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<p/><br></br><p><b> About the Book </b></p></br></br>""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--<p/><br></br><p><b> Book Synopsis </b></p></br></br>We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. <p/>Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: <p/>- How to minimize barriers between the shopper and a sale. <p/>- How marketers can connect and, more important, reconnect with loyal shoppers. <p/>- The technology available now--and what's coming soon--and how to pick a solution that will deliver results. <p/>But like <i>Blink </i>or <i>Freakonomics, </i>this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"An incredibly well thought out account of our mobile past, present, and future. Must read for anyone interested in how mobile commerce really works." --Erik Vlugt, Vice President of Product Marketing, VeriFone <P> "Mobile services are changing the way shoppers shop. Brands need to think outside of traditional advertising options to reach this new consumer. Gary's book is a perfect resource for any retailers and marketers looking for options." --Martin Lange, Executive Marketing Director & Worldwide Lead for Mobile Ogilvy <P> "A crash course in making mobile work. "The Impulse Economy" is a must read!" --Shelly Palmer, NBC Universal host of "Live Digital with Shelly Palmer," leading author and blogger on digital media. <P> "Gary hits at the heart of the mobile shopper. Gary's observations and insights build upon the lessons of the past in creating a unique consistent user experience across all modes of marketing and caution readers from repeating the mistakes of the past<br>

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