The Virtual Sales Handbook - by Mante Kvedare & Christian Milner Nymand (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>"The -19 crisis has fundamentally changed the way B2B companies interact with customers, forcing companies to transition from face-to-face meetings to virtual customer interactions overnight. Even after the initial local and regional travel limitations are lifted, corporate travel is expected to be limited and it is uncertain that customers will be open to receive external partners on-site. This presents an urgent need for companies to transform towards a more virtual customer engagement model -- where the first (and the most urgent) step is upskilling the commercial frontline by equipping them with the confidence, skillset and toolbox needed to effectively engage customers virtually -- and hence secure existing and future revenue streams. The Virtual Sales Handbook will target Commercial Frontline people (customer-facing people such as sales representatives, commercial managers, customer relationship managers) and will have a very hands-on, concrete "how-to" approach -- so the reader can apply the learnings and concepts in their customer interactions immediately. We will equip the reader with the confidence, skillset and toolbox needed to effectively engage customers virtually -- making them more fit for how sales in the future will look like and hence drive their existing and future revenue streams"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Learn to engage your B2B customers through effective virtual sales meetings and presentations </b></p> <p>The global -19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past--the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.</p> <p><i>The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers</i> is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.</p> <p>Written by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you: </p> <ul> <li>Navigate the world of virtual sales</li> <li>Overcome the barriers of virtual customer interaction</li> <li>Evaluate the strengths and weaknesses of different virtual sales models</li> <li>Plan and execute effective virtual sales meetings</li> <li>Build engaging storylines and presentations</li> <li>Lead the transformation from physical to virtual sales</li> <li>Leverage effective virtual customer engagement techniques</li> </ul> <p><i>The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers</i> is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>While the -19 pandemic accelerated the transition toward virtual interactions, many commercial organisations still struggle to reap the full benefits of virtual sales.</p> <p><i>The Virtual Sales Handbook</i> delivers a thorough and insightful analysis of how sales professionals and business executives can make a successful shift toward a virtual customer engagement model. With a hands-on, concrete, and practical approach, the book shows you how to acquire the skillset needed to effectively engage customers virtually for commercial impact. <p>Step-by-step, readers learn to overcome the key barriers associated with virtual customer interactions, build trust and engagement, prepare for a virtual sales meeting, create compelling virtual presentations, lead the transformation toward a hybrid customer engagement model, and much more. <p>Perfect for sales reps, commercial managers and executives, <i>The Virtual Sales Handbook</i> will also earn a place in the libraries of anyone on the commercial frontlines seeking a one-stop resource to improve their ability to virtually engage customers and drive current and future revenue streams. <p><b>IMPLEMENT CONSULTING GROUP</b> helps leading organisations succeed with their most critical change initiatives by unleashing human engagement to unlock business potential. Headquartered in Copenhagen and working globally with over 800 consultants, they are committed to leaving organisations and their people in a truly better place - more changeable, more engaged and better equipped for creating a better future.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>MANTE KVEDARE</b> is a Partner at Implement Consulting Group with extensive experience supporting international organisations develop commercial and go-to-market strategies.</p> <p><b>CHRISTIAN MILNER NYMAND</b> is a Senior Partner at Implement Consulting Group. He has spent the past 18 years designing and supporting sales transformation programs for leading B2B companies.
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us