Microtrends - by Mark Penn (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Penn highlights everything from religion to politics, from leisure pursuits to relationships, in this look at those smaller, yet critical, trends sweeping the nation.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.</b> <p/><b>"The ideas in his book will help you see the world in a new way." --Bill Clinton <p/>"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of <i>Microtrends</i>." --Bill Gates <br>In 1982, readers discovered <i>Megatrends</i>.</b> <p/>In 2000, <i>The Tipping Point</i> entered the lexicon. <p/>Now, in <i>Microtrends</i>, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. <p/>Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. <p/>Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: <br> <ul><li><i>People are retiring but continuing to work.</i></li><li><i>Teens are turning to knitting.</i></li><li><i>Geeks are becoming the most sociable people around.</i></li><li><i>Women are driving technology.</i></li><li><i>Dads are older than ever and spending more time with their kids than in the past. </i></li><li>You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. <p/>Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.</li></ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br><b>"Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of <i>Microtrends</i>."</b>--<b><i>Bill Gates</b></i><br><br><b>"Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way."</b>--<b><i>Bill Clinton</b></i><br><br><b>"Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency...."</b>--<b><i>The New York Times Magazine</b></i><br><br>"<b>Unrelentingly fascinating<i><i> . . . </i></i>a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both</b> . . . <i><i>Microtrends</i></i> is <b>the perfect bible for a game of not-so-trivial pursuits</b> concerning the hidden sociological truths of modern times."<br>--<b><i>The New York Times</b></i><br><br>"<b>A trivia-lover's dream</b>...<b>Penn adroitly manages to convey the relevance of such minutiae to the world at large</b>."<br>--<b><i>USA Today</b></i><br><p/><br></br><p><b> About the Author </b></p></br></br>Dubbed the most powerful man in Washington you've never heard of by the <i>Washington Post</i>, <b>Mark J. Penn</b> is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state. <p/><b>E. Kinney Zalesne</b> has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations. <p/> Website: http: //www.microtrending.com/
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