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<p/><br></br><p><b> About the Book </b></p></br></br>Charan has seen the business world from both ends of the spectrum. While growing up in India, working in his family shoe business, he came to understand how a business works and the critical elements of success. A powerful lesson in what is really important in business, this remarkable book takes the lessons of the peddler and reveals how they can be used by the rest of us.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The classic on the universal laws of business success, completely revised and updated for today's leaders <p/></b>Completely rewritten for today's business world, <i>What the CEO Wants You to Know</i>, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers. <p/>For everyone who wants to master and understand the levers that drive a successful business, <i>What the CEO Wants You to Know</i> is the perfect answer.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."<BR>-- Jac Nasser, CEO and President, Ford Motor Company<BR><BR>"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."<BR>-- Larry Bossidy, former Chairman and CEO, AlliedSignal<BR><BR>"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."<BR>-- Chad Holliday, Chairman and CEO, Dupont<BR><BR>"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."<BR>-- Dave Robino, Vice Chairman, Gateway Computer<BR><BR>"Finally, a book that shows how business really works."<BR>-- Bob Nardelli, President and CEO, GE Power Systems<BR><BR>"Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today."<BR>-- Lois D. Juliber, COO, Colgate-Palmolive<br><br>"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."<BR>— Jac Nasser, CEO and President, Ford Motor Company <BR>"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."<BR>— Larry Bossidy, former Chairman and CEO, AlliedSignal <BR>"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."<BR>— Chad Holliday, Chairman and CEO, Dupont <BR>"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."<BR>— Dave Robino, Vice Chairman, Gateway Computer <BR>"Finally, a book that shows how business really works."<BR>— Bob Nardelli, President and CEO, GE Power Systems <BR>"Business acumen-Ram Charan's term for using the<br><br>" What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager." <BR>-- Jac Nasser, CEO and President, Ford Motor Company <BR>" These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book." <BR>-- Larry Bossidy, former Chairman and CEO, AlliedSignal <BR>" This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful." <BR>-- Chad Holliday, Chairman and CEO, Dupont <BR>" Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear." <BR>-- Dave Robino, Vice Chairman, Gateway Computer <BR>" Finally, a book that shows how business really works." <BR>-- Bob Nardelli, President and CEO, GE Power Systems <BR>" Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today." <BR>-- Lois D. Juliber, COO, Colgate-Palmolive<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Ram Charan</b> is the coauthor of the bestsellng <i>Execution and Confronting Reality</i>, written with Larry Bossidy, and the author of Know How and ten other books. A former award winning Harvard Business School professor, he is a noted expert on business strategy, execution, corporate boards and building a high performance organization. He has worked with the CEOs of some of the world's most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group and Tata Group.

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