Taming the Mouse - by Tom Mehrmann & Michael Switow (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>10 Lessons That Will Turn Your Business into a Success<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>IN NOVEMBER 1999, </strong> Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><strong><em>"Taming the Mouse is a goldmine of refreshing strategies that today's leaders can put to work immediately."</em></strong><br /> --Bob Rogers. filmmaker and writer, inducted into the Hall of Fame of the International Association of Amusement Parks and Attractions (IAAPA)</p><p><strong><em>"To anyone who would like to tame the challenges in life, I highly recommend this book." </em></strong><br /> --Judy Chen, Chairperson of UNICEF Hong Kong</p><p><strong><em>"The characters here are the real attraction: the rodent adversary and, of course, Tom, who starts off by sweeping the streets of theme parks and ends up running them."</em></strong><br /> --Simon Chesterman, Dean of the National University of Singapore School of Law</p><br>
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