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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Industry. Culture. Technology. It's time they came together. <p/>From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, <em> Converging Media: A New Introduction to Mass Communication</em>, Sixth Edition, uses the technologies we employ every day to<br>explain our current media environment--and to consider where we might be headed.<br><p/><br></br><p><b> Review Quotes </b></p></br></br><br><br>This is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture.--Thom Gencarelli, <em>Manhattan College </em> <br><p></p><br>This is an excellent textbook for anyone teaching a course on converging media. It provides compelling story about the challenges we face in understanding a rapidly changing media landscape.--Steven Keeler, <em>Cayuga Community College </em> <br><p></p><br><br><p/><br></br><p><b> About the Author </b></p></br></br><br><strong>John V. Pavlik</strong> is Professor of Journalism and Media Studies at Rutgers University. <p/><strong>Shawn McIntosh</strong> is Assistant Professor of English and Communication at Massachusetts College of Liberal Arts.<br>

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