<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Since the 1910s, Zurich's Museum für Gestaltung has produced high-quality posters to promote its exhibitions, projecting the museum's visual identity into public space. Featuring designs by both emerging designers and international masters, <i>Self-Promotion</i> surveys the museum's poster program, offering a brief history of Swiss graphic design in the process.</p>
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