Everyday Life in Global Morocco - (Public Cultures of the Middle East and North Africa) by Rachel Newcomb (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Following the story of one middle class family as they work, eat, love, and grow, Everyday Life in Global Morocco provides a moving and engaging exploration of how world issues impact lives. Rachel Newcomb shows how larger issues like gentrification, changing diets, and nontraditional approaches to marriage and fertility are changing what the everyday looks and feels like in Morocco. Newcomb's close engagement with the Benjelloun family presents a broad range of responses to the multifaceted effects of globalization. The lived experience of the modern family is placed in contrast with the traditional expectation of how this family should operate. This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>A highly readable, insightful, and truly informative work, <em> Everyday Life in Global Morocco</em> is a significant addition to a long line of anthropological scholarship on Morocco intensely concerned with understanding and pluralizing modernity's potentialities and discontents. It will be valuable to students and scholars interested in globalization's material and symbolic terrains.</p>-- "American Ethnologist"<br><br><p>By placing personal experiences within the larger national and global context, the author provides a sympathetic view into the dislocation and upheaval experienced today by a large sector of Moroccan society, resulting from sweeping global forces.</p></p>-- "Choice"<br><br><p>This book is a unique and well-written ethnographic addition to the dialogue on globalisation and modern Morocco.</p></p>-- "The Journal of North African Studies"<br><p/><br></br><p><b> About the Author </b></p></br></br><p>Rachel Newcomb is Professor of Anthropology at Rollins College in Winter Park, Florida. She is coeditor with David Crawford of <i>Encountering Morocco: Fieldwork and Cultural Understanding</i> (IUP).</p>
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